Green Cleaning Products : Marketing Strategy - Multi Nationals - I
May 24th, 2008
Dr. Avnish Jolly,24 May:Growing number of Americans are seeking so-called green cleaners products made with natural, nontoxic, and biodegradable ingredients. Sales of natural cleaning products totaled $105 million in the last year– up 23 percent in just one year. Some of these cleaners promise that they contain natural (instead of synthetic) agents, break down quickly in the environment, or pose less of a toxic threat to humans and ecosystems. But critics caution that just because the ingredients in green cleaners are plant-based or natural doesn’t necessarily mean they’re safe.
Green Cleaning Products : Marketing Strategy - Multi Nationals - II
Dr. Avnish Jolly,25 May:Many companies are just chomping at the bit, eager to reach into the wallets of modern, environmentally concerned consumers who want to live healthier lives, without having to boil their own soap. And by now, everyone should be aware that advertising is all too frequently about making money, not about telling the truth, the whole truth and nothing but the truth. Now there is nothing wrong about earning a profit, after all it is the Modern way, but when you compromise and exchange human health in exchange for profits, most has a major problem with that.